Originating from a family which saw generations of successful street food vendors from the heart of rural Thailand, Buddha Belly’s mission is to bring real Thai flavour to the streets. Pulp provided a logo suite, social media assets and a series of illustrations to illustrate the unique backstory of the brand.

Since the project, the business has gone from strength to strength opening a brick and mortar restaurant as featured in Tom Kerridge’s TV show: The Hidden World of Hospitality which features many of the graphic elements we delivered.